To attract business, make sure your name or business pops up when people search for your product or service, preferably in the first group of listings.
See what people are saying about you. They don’t have to go to your site to praise or criticize you. They can do that in any number of places and platforms.
There’s nothing worse than a website that is “under construction,” outdated or just poorly designed. Make sure your site is modern, informative, easy to navigate, and interactive.
There is some information you might not want to share, such as court records, lawsuits and business filings—and not just because it might be embarrassing, but because it could make you vulnerable to hacks and identity theft.
Search yourself on a regular basis to make sure your positive news, reviews and achievements are showing up, keeping you in a flattering light.
Don’t forget the “social” in “social media.” Communicate! If you have a page for comments, respond to them in a timely manner. Be transparent by answering questions, admitting mistakes, and finding a resolution for those who have had a bad experience.
