Magazine, the premier lifestyle magazine in Baton Rouge, Louisiana, is a go-to source for news about dining, shopping, entertainment, nightlife, the arts and more. In 2020, as it prepared to celebrate its 15th anniversary,  embarked on a comprehensive digital first strategy.
A centerpiece of that strategy was a downloadable app that would provide users with a constant source of information about restaurants to try, places to go, things to do and people to know.
The Studio E team partnered with MobiLoud on a solution to foster strong engagement and habit formation around the  brand with an app that syncs with the magazine’s existing WordPress website for easy content management. The new app provided a robust revenue stream for , expanding existing advertising rotation for clients and providing an avenue for offering timely special deals, to the delight of app users.
Studio E also created a robust marketing campaign: “Your City. Your app.” Social media, billboards, digital content and more gave the  app launch maximum visibility, resulting in thousands of downloads in the first week and steady growth thereafter. The promotional piece was a winner of two national Telly Awards, honoring excellence in video and television across all screens.