Logo

a Fortune 500 story.

Strategy
Dot
Messaging
Dot
community service
Dot
content marketing

The client

Studio E’s parent company, LBI Inc., has worked on multiple community partnership campaigns with ExxonMobil, a Fortune 500 company and major economic presence in the Gulf South, with integrated refining and petrochemical facilities that produce gasoline, diesel, jet fuel, aviation fuel, lubricating oils and waxes, resins and more.

commitment to education

To highlight the company’s long-time commitment to education, we produced with Exxon as a sponsoring partner a year-long Baton Rouge bicentennial series that appeared in [225] magazine, Baton Rouge Business Report and inRegister magazine, featuring compelling stories and milestones from the community’s history. We then compiled those into a glossy book that was provided free of charge to public school classrooms as a tool for teaching local community history.

Thought leadership

In Baton Rouge Business Report, a publication with an elite audience of CEOs, community leaders and entrepreneurs, ExxonMobil was positioned as a thought leader in a select roundtable about some of the most critical issues facing the community in 2020 and 2021. Topics included the impact of COVID, quality of life, criminal justice, industry, workforce, technology, an anticipated recession and more. The event and accompanying publication allowed ExxonMobil an opportunity to share its perspective in an informal conversation with community leaders representing a variety of sectors.

Community impact

LBI also partnered with ExxonMobil Baton Rouge to produce and distribute reader-focused content that shared compelling stories of how the company has made a difference in the lives of many through its North Baton Rouge Industrial Training Initiative, its rich history and impact in Louisiana and its global commitment to diverse leadership in its workforce

content marketing

A Baton Rouge engineer steps out of her comfort zone and into Saudi Arabia

A Baton Rouge ExxonMobil robotics expert is making a global impact beyond her work in the field. Antje “Anna” Lantow Logan is a German engineer with a decade specializing in robotics. A FANUC robot, named for its Japanese robotics manufacturer, is used to place rubber bales into crates.

Read More

Energy lives here: Exploring the industry that shaped our state

Oil and gas play a profound role in Louisiana’s economy. Throughout the decades, ExxonMobil has devoted a great deal of energy toward building a brighter future, not only expanding its operations to create jobs, but also investing millions of dollars and thousands of volunteer hours each year in education, job training and more.

Read More

This savvy woman is finding success in a male-dominated field

Tyquincia James was all set to be a teacher. She earned a bachelor’s degree in education, graduating from LSU with a 3.8 grade point average. Passionate though she was about teaching and youth counseling, she saw very little growth opportunity and not much chance of preparing for her future investments.

Read More

WOMEN WITH ENERGY— FAST TRACK OPPORTUNITIES YIELD LIFE-CHANGING RESULTS

Lena Toups was a middle-aged restaurant cook for over a decade, and even after moving on to work in a customer service call center, she longed for something different. It took a toll on her mental health. Living paycheck to paycheck her entire working life—struggling to make ends meet every month and worrying about...

Read More